With the business mission of being “Forever Faster”, PUMA aims high to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, small duffle bag, apparel and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its products.
From Humble Beginnings to International Breakthrough
In 1919, Rudolf and Adolf Dassler founded the company “Dassler Brothers Shoe Factory” in their home in Germany, launching PUMA’s long-standing history of crafting quality sporting goods. The brand gained notoriety in the first few years as athletes who wore Dassler spikes at various international sporting events won gold medals, including the renowned Jesse Owens.
PUMA Sports Apparel and Equipment
From comfortable football jerseys to durable golf clubs and small duffle bag, PUMA provides a range of stylish sports apparel and equipment for athletes. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore apparel for all ages here at PUMA.
Practising Sustainability Through Sports
PUMA views sustainability in the same way as they consider sports — it’s about figuring out and improving on weaknesses to reach common goals. PUMA strives to create change through fashion and sportswear by improving social and environmental areas where they have the most significant impact, including Plastic & Oceans, Circularity, Biodiversity and more.
Better Innovations with PUMA
PUMA understands the importance of creating to level up on sports performance and to keep moving forward, grounded by science. At PUMA Innovation, five ethos drives innovation: be a pain, be connected, be brave, be open, and be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centred focus in their designs.
PUMA Supports Gender Equality
Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like REFORM Alliance and the ACLU to advocate for reforms to a broken system. PUMA takes a firm stance against societal injustice, discrimination and inequality and aims to support good causes for a better society.